Media Sales Case Study - First Choice/Thomson
TAP won the contract to publish One, the inflight magazine for First Choice Holiday Group. This involved display advertisement sales, as well as ancillary revenue generation from the travel retail sector.

TAP proactively pushed development of and launched the sale of alternative ambient revenue streams, including predeparture ticketbook ad sales, inflight backlit posters, inflight mealtray placement, inflight entertainment advertising (TV & audio), promotional cabin crew handouts and seat back cards.

Backlight Poster

TAP consistently achieved aggressive targets and managed the process of sales and implementation as well as educating relevant departments within First Choice Group. Following the First Choice/Thomson merger, TAP continue to work with Thomson with regards to ambient media sales continuing the seven year working relationship.

Media Sales Applied

Sales
Ambient Advertising
Ticket Books
Backlit Posters
Mealtrays
Inflight Entertainment Systems
Handouts
Seat Back Cards