One country’s LinkedIn is another’s Facebook. We 'like' them all.

Although the world is becoming small, forget cultural differences at your peril. We are based in the UK but work across all continents that include unique countries like China. Regional expertise is crucial to successful platform-based strategy and execution.

Managing

So much is judged on how an account is managed, down to initial complaint responses and the time that they take to action them

Engaging

Engagement is everything. So many businesses are wasting budgets on promoting content that isn’t of interest to the audience

Building

Attractive and relevant homepages for Social Media accounts can make a real difference to how content is perceived

Reporting

We insist on this.  We like you to know our performance levels compared to those of your competitors’ agencies

Speed

Social Media is instant. Well it is as instant as the people managing your accounts. Quick, well-measured responses help you stand out

Success

This will be measured not just against your requested KPIs but against your sector too. This is often the best gauge

Case Study - Adama Global

Strategy, management and delivering returns on social media for a global crop protection company.

Learn More
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"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw - Global Communications Leader, Nuseed

"The Ad Plain’s digital skills and expertise have helped Interagro in building a social media presence in the agricultural market place. TAP are innovative and creative with their ideas and at the forefront of developing social media strategies. A dynamic and forward thinking team - an absolute joy to work with."

Emma Ralph - Managing Director, Interagro

"Mexico Tourism Board worked with TAP for all its creative requirements for UK, Ireland and Scandinavia. We have been delighted with the strong creative concepts which work effectively over a broad spectrum of media. In addition, as well as communicating a strong image of Mexico, the creative works to accurately portray the rich diversity of Mexico's many regions. The whole team are always ready to help and will find a solution for any problem and hit even the tightest deadlines."

Lupita Ayala - Deputy Director, Mexico Tourism Board

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

Lucy Kane - Production & Marketing Coordinator, Monsanto

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

Julian Gairdner - Co-chairman Oxford Farming Conference

What are we up to?

A glance at some of the clients accounts we are managing today

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