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"The word that is heard perishes, - Proverb |
| Well, our approach to contract publishing is fairly different. We have some of the best publishing and media sales talent at The Ad Plain. We have also identified that working with celebrity and expert writers who are at the top of their game, makes a winning combination. We just don’t think that having to utilise all the resources under one roof delivers the best result. To illustrate the point let us ask a question. If you were trying to appeal to a nine year old girl, would you use the same approach for a 45 year old woman? We suspect not. How about getting a children’s author and a leading Women’s lifestyle writer in your corner? Simple, but often not the case with the more traditional less fluid contract publishers. We adapt a team of experts to suit the client and not the other way round. WHAT YOU GETWhether it is for a quarterly newsletter or glossy magazine, we happen to think it is some of the best input around. Who wouldn’t want regular contributors on Maxim, The Independent, Evening Standard, Auto Express, Cosmopolitan, Daily Express, Woman & Home and Men’s Health to work on their project? Revenue generation from media sales is more important than ever. Our proven sales team work alongside creative production teams and the client helping define the sales direction from the outset - often helping clients identify revenue streams. We have quickly earnt the reputation for helping clients maximise real opportunities.
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Cost Contract publishing sounds expensive we hear you thinking….. We have a core team
to think about, deal with and drive your project forward. But the niche experts
that are used on your projects (although not cheap) are not a constant
overhead. Things will always be fresh and no dead wood in sight! One of the main overheads in contract publishing is obviously print. We buy print from wherever is reliable, convenient, offers the quality we need and above all cheap. We save clients tens of thousands every year by looking all over Europe for suitable print plants. Sales
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