The Ad Plain - Be careful what you post this year

Be careful what you post this year

Recently US comedian and actor Kevin Hart was haunted by twitter posts from 8 to 10 years ago and as a result, had to step down from presenting the 2019 Oscars. I am guessing that opportunities like hosting the Oscars don’t come much bigger and probably won’t come knocking again any time soon.

Anyway it got me thinking. Why weren’t these alleged (I haven’t seen them myself) homophobic posts picked up on at the time? When you think about it the answer is simple – things of course have moved on. Ten years ago these unfortunate tweets were more acceptable then and some found them “funny”. Social media has the ability to amplify collective perceptions and in doing, link everyone together in a collective voice. Very powerful and very quick.

So, the moral of this is of course don’t post anything stupid! However, what is not stupid today could well be in 10 years’ time. “Stupid is, as stupid does”. So when you next post a tweet, ask yourself, what will this look like in 10 years time?

Duncan Murray-Clarke - 28/01/19

Duncan Murray-Clarke

Managing Director of TAP has been in the industry for 36 years.

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw - Global Communications Leader, Nuseed

"The Ad Plain’s digital skills and expertise have helped Interagro in building a social media presence in the agricultural market place. TAP are innovative and creative with their ideas and at the forefront of developing social media strategies. A dynamic and forward thinking team - an absolute joy to work with."

Emma Ralph - Managing Director, Interagro

"Mexico Tourism Board worked with TAP for all its creative requirements for UK, Ireland and Scandinavia. We have been delighted with the strong creative concepts which work effectively over a broad spectrum of media. In addition, as well as communicating a strong image of Mexico, the creative works to accurately portray the rich diversity of Mexico's many regions. The whole team are always ready to help and will find a solution for any problem and hit even the tightest deadlines."

Lupita Ayala - Deputy Director, Mexico Tourism Board

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

Lucy Kane - Production & Marketing Coordinator, Monsanto

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

Julian Gairdner - Co-chairman Oxford Farming Conference

Be careful what you post this year

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

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