We are an agency of content specialists - connecting brands with their audiences

Our approach to brand content is scrupulous. We have knowledge in many business sectors and specialise in the world of agriculture, food production and environmental sciences. We only create content that we know engages. If it isn’t engaging, you’re wasting your money.

The Ad Plain (TAP) was born in 2002 and has grown and evolved into an agency with offices in the UK and Spain.  Our local and international client base is served by our global team of content generators and marketing specialists.

TeamTAP, as we like to call ourselves, is the powerhouse that’s behind everything we do; enabling us to offer the exceptional service and content that underpins our reputation in our markets, and the long term relationships we enjoy with many of our clients.

In this era of environmental change and awareness; we, like our customers, are focused on sustainability and our impact on the planet. This is why we have invested in becoming B Corp certified, the first agency in our sector to do so; reflecting the importance we place on our social and environmental impact, and the values of accountability, transparency and continuous improvement.

We invite you to explore our work and ethos further; and extend a warm welcome to you, from everyone at TeamTAP.

Case Study - Agrii

Uniting brand, business and customer experience with a multi-purpose website

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Content Creation

The thinking starts here. Content has to be engaging and relevant to your audience. Many brands make the mistake of assuming people will naturally be interested in what they have to say

Social
Media

Just like a fast flowing river, powerful and at times unpredictable. If you stop paddling you’re out of the race. We understand the world of social media as well as its role in traditional and emerging markets

Digital 
Experiences

Digital experiences are integral to your customer journey. When we’re all bombarded by media, how can your website, messaging and user experience stand out?

Branding
& Design

A brand is everything; and so much more than a logo. “Your brand is what other people say about you when you're not in the room.” Jeff Bezos, the founder of Amazon.com

Contract Publishing

The challenge of change has brought some amazing opportunities in publishing through digital platforms, apps and social media integration

Media
Planning

We ensure ads reach the right person, at the right time, via the right channel, with campaigns optimised by our experience, expertise, data insights and the latest analytics

Case Study - ADAMA Global

Tailored learning for a global marketing and sales community

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Our People

Case Study - Service Dealer Magazine

Producing the UK’s market leading magazine for the groundcare and agricultural machinery trade

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"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw - Global Communications Leader, Nuseed

"The Ad Plain’s digital skills and expertise have helped Interagro in building a social media presence in the agricultural market place. TAP are innovative and creative with their ideas and at the forefront of developing social media strategies. A dynamic and forward thinking team - an absolute joy to work with."

Emma Ralph - Managing Director, Interagro

"Mexico Tourism Board worked with TAP for all its creative requirements for UK, Ireland and Scandinavia. We have been delighted with the strong creative concepts which work effectively over a broad spectrum of media. In addition, as well as communicating a strong image of Mexico, the creative works to accurately portray the rich diversity of Mexico's many regions. The whole team are always ready to help and will find a solution for any problem and hit even the tightest deadlines."

Lupita Ayala - Deputy Director, Mexico Tourism Board

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

Lucy Kane - Production & Marketing Coordinator, Monsanto

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

Julian Gairdner - Co-chairman Oxford Farming Conference

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