Start at the beginning. With content.
The concept of "reaching people" has been turned on its head in the last few years. There are more and more ways to reach people. As such, this has become the easy part. Getting people’s attention and getting them to engage is the tricky bit. We need to reach people through different technologies in different ways and now at previously unimagined times. But even if you get all that right and if the content is weak, then you’ve lost your chance.
If you want to embark on a campaign and invest budget, we will create or curate various types of content that are relevant and engaging to your audience. We will find you advocates.