Start at the beginning. With content.

The concept of "reaching people" has been turned on its head in the last few years. There are more and more ways to reach people. As such, this has become the easy part. Getting people’s attention and getting them to engage is the tricky bit. We need to reach people through different technologies in different ways and now at previously unimagined times. But even if you get all that right and if the content is weak, then you’ve lost your chance.

If you want to embark on a campaign and invest budget, we will create or curate various types of content that are relevant and engaging to your audience. We will find you advocates.

Copywriting

Most people can write, but very few can write copy, especially in a niche field

Social Media

Only invest in channels where your audience is hanging out

PR

Identify, reach and influence the right people whether they blog, broadcast or print

Graphics

Great content conveyed through animation, illustration or motion graphics

Video

We love movement. It can really bring content to life and humanise your message

Events

Staging an event is one thing, creating the engaging and relevant content is another

Case Study - Adama Global

Strategy and creation of performance driven content to engage globally.

Learn More
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"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw - Global Communications Leader, Nuseed

"The Ad Plain team partner with our business in a seamless way delivering the best return from our media budget, ensuring we take full opportunity of new concepts and driving our social media activities in a progressive and most professional way, the relationship and trust we have in The Ad Plain is highly valued."

Geoff Hall - Commercial Lead NW Europe, Monsanto

"Mexico Tourism Board continues to use TAP for all its creative requirements for UK, Ireland and Scandinavia. We have been delighted with the strong creative concepts which work effectively over a broad spectrum of media. In addition, as well as communicating a strong image of Mexico, the creative works to accurately portray the rich diversity of Mexico's many regions. The whole team are always ready to help and will find a solution for any problem and hit even the tightest deadlines."

Lupita Ayala - Deputy Director, Mexico Tourism Board

"I worked with TAP for 3 years and they very much acted as our PR department. Their strategy, dealing with the press and high creative standards were a significant factor in our substantial growth."

Geoff Hutley - Former Managing Director, The Zero Group

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

Lucy Kane - Production & Marketing Coordinator, Monsanto

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

Julian Gairdner - Co-chairman Oxford Farming Conference

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