Start at the beginning - with content

The toolbox for reaching people has been turned on its head in recent years. Increasingly, there are more and more ways to access an audience; and this, in fact, is the easy part.

The tricky bit is creating and curating content that’s in tune with those in the target sector: content that attracts attention, and then inspires engagement with the message.

Communication comes with a mind-blowing range of options, with the potential to deliver the customers and dialogues that companies desire. But selecting options that best meet objectives can be challenging, especially when budget is a factor. And even then, if the content is weak and the audience uninspired; campaigns are likely to underperform or fail.

Let us advise on the narrative, tools, technologies and channels that best reach your customers; and help you deliver inspiring and valuable communications. Together we will find your advocates, and engage your audience.

 

Copywriting
 

Most people can write, but very few can craft captivating copy, especially in specialised markets

Social
Media

Don’t waste valuable content. Only invest in channels where your audience is hanging out

PR
 

Identify, reach and influence the right people whether they read web blogs, listen to broadcast or favour print

Graphics &
Photography

A picture speaks a thousand words – enhance content with animation, illustration or motion graphics

Video &
Audio

Movement and dialogue make messaging relatable, enhance content with sight and sound

Events
 

Maximise investment in events, with content that gets your audience through the door

Case Study - Corteva Agriscience

Creating educational podcasts and supporting content to help farmers build more sustainable food systems

Learn More

Case Study - ADAMA Global

Combining strategy with performance driven content to engage audiences worldwide

Learn More
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"TAP have been fantastic integrating with all of our team, even the social media skeptics. Their industry knowledge and understanding of our customers is essential to the success of our content."

Sarah Riley, Agronomic Content Specialist, Bayer

"Working with TAP is like working with a trusted partner. It is very easy due to the involvement they have in projects that goes beyond what is expected."

David Sanchez, Product Manager, ADAMA Iberia

"I was impressed by TAP's thorough approach to the challenge we set them, and their ability to turn our complex needs into a seamless and intuitive digital experience."

Gary Rush, Senior Marketing Manager, Agrii

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw, Global Communications Leader, Nuseed

"The Ad Plain’s digital skills and expertise have helped Interagro in building a social media presence in the agricultural market place. TAP are innovative and creative with their ideas and at the forefront of developing social media strategies. A dynamic and forward thinking team - an absolute joy to work with."

Emma Ralph, Managing Director, Interagro

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