We are not afraid to be ourselves

Assume nothing and challenge the norm. This doesn’t mean that we will argue with everything, but we are here to make a difference.  Our most successful client relationships are ones that are based on trust.  We have made it our policy to thoroughly understand certain market sectors and we are now a leading agency in world agriculture. As such we are able to align ourselves closely with clients and demonstrate real value through knowledge.

Our sister companies within the group also publish magazines and websites giving us a real understanding and insight into content – creation, execution and engagement.

We firmly believe that future decisions need to be made with positive goals in mind, both politically set sustainability goals as well as company led beliefs and best practice. That is why our mission statement strongly reflects these values...

“Whilst growing responsibly, TAP aims to align the company’s ambitions with the needs of employees and stakeholders while making environmental improvements.”

 

 

Case Study - StreetPlain Test

The financial model of airlines has changed considerably with cheaper airfares and higher running costs.

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Working with solutions

Agriculture in particular is a sector facing huge challenges in the wake of global warming, population growth and volatile commodity prices. Challenges like food security and climate change are increasingly connected, resulting in estimated crop yields declining over the coming years.
Beyond crops, we see all areas of agriculture facing increasing challenges. To help our Clients, we believe we need to look up and consider the entire eco-system, examine new alternative strategies and encourage you to ask yourself the hard, difficult questions.

Content Creation

The thinking starts here. Content has to be engaging and relevant to your audience. Many brands make the mistake of assuming people will naturally be interested in what they have to say

Social
Media

Just like a fast flowing river, powerful and at times unpredictable. If you stop paddling you are out of the race. We understand the world of Social Media in traditional and in emerging markets

Websites
& Apps

These are now well established steps in the messaging journey. Users spend over 90% of their app time on just 3 apps so worth getting it right

Branding
& Design

A brand is everything. It is so much more than a logo. “Your brand is what other people say about you when you're not in the room.” Jeff Bezos, the founder of Amazon.com

Contract Publishing

The challenge of change has brought some amazing opportunities in publishing through digital platforms, apps and Social Media integration

Media
Planning

A well thought out campaign is still an artform (art with a calculator). The relationship between compelling creative content and media planning is symbiotic

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw - Global Communications Leader, Nuseed

"The Ad Plain team partner with our business in a seamless way delivering the best return from our media budget, ensuring we take full opportunity of new concepts and driving our social media activities in a progressive and most professional way, the relationship and trust we have in The Ad Plain is highly valued."

Geoff Hall - Commercial Lead NW Europe, Monsanto

"Mexico Tourism Board continues to use TAP for all its creative requirements for UK, Ireland and Scandinavia. We have been delighted with the strong creative concepts which work effectively over a broad spectrum of media. In addition, as well as communicating a strong image of Mexico, the creative works to accurately portray the rich diversity of Mexico's many regions. The whole team are always ready to help and will find a solution for any problem and hit even the tightest deadlines."

Lupita Ayala - Deputy Director, Mexico Tourism Board

"I worked with TAP for 3 years and they very much acted as our PR department. Their strategy, dealing with the press and high creative standards were a significant factor in our substantial growth."

Geoff Hutley - Former Managing Director, The Zero Group

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

Lucy Kane - Production & Marketing Coordinator, Monsanto

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

Julian Gairdner - Co-chairman Oxford Farming Conference

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