Ag Tractor Research Summary 2020 Report Released

Following our successful research in 2019, we wanted to see how the Ag tractor market has changed in the last 12 months.

We launched a survey to Ag dealers back in February through Service Dealer Magazine, and since then have gained responses from 63 individual dealerships.

During these uncertain times, it is more valuable than ever that we share this research with you, giving you the opportunity to get an in-depth insight into some of the industry's key player market performance levels.

Ag Tractor Research Summary 2020 Report Released

We recently hosted two successful webinars, covering a variety of market insights asell.  During the webinar we also revealed a handful of individual brand scores, & the rest of the brand scores can be found in our report below. We urge you to download this FREE report below, and hope you find it useful and insightful.

You can download the full 2020 report here:

download report

(If you missed out on last year's report, you can download a copy below)


If you missed our first webinar, you can sign up to our second webinar by clicking here. This will be hosted on Thursday 3rd September at 2.00PM BST. 

If you’d like to get in touch after reading the report, contact for more information. 


Shaun Cooper - 08/09/20

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw - Global Communications Leader, Nuseed

"The Ad Plain’s digital skills and expertise have helped Interagro in building a social media presence in the agricultural market place. TAP are innovative and creative with their ideas and at the forefront of developing social media strategies. A dynamic and forward thinking team - an absolute joy to work with."

Emma Ralph - Managing Director, Interagro

"Mexico Tourism Board worked with TAP for all its creative requirements for UK, Ireland and Scandinavia. We have been delighted with the strong creative concepts which work effectively over a broad spectrum of media. In addition, as well as communicating a strong image of Mexico, the creative works to accurately portray the rich diversity of Mexico's many regions. The whole team are always ready to help and will find a solution for any problem and hit even the tightest deadlines."

Lupita Ayala - Deputy Director, Mexico Tourism Board

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

Lucy Kane - Production & Marketing Coordinator, Monsanto

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

Julian Gairdner - Co-chairman Oxford Farming Conference