Are We Talking Your Language?

Having designed and developed sales and marketing digital academies before Covid, the majority of which were in English, we have been extending the reach of some programmes by translating them into multiple languages.

The benefits to any global organisation and employees are well documented by research and LMS providers, but as a content design agency, we thought we would share some of our own insights.

A Local World

Any type of content, whether marketing or employee-based, functions best when you think and feel local. Why should a social post or a training module be any different?

One language rarely works and successful global organisations recognise this fact, given that they are familiar with different cultures, social norms, working practices and most importantly of all - communication preferences. Technological advances in recent years help to minimise costs because you can easily localise learning objects such as using subtitles for video films or using Articulate Storyline to separate text from graphics or animation sequences.  

So, stay away from using screen grabs or other images with text where the language cannot be translated. Any reference material, i.e. white papers or worksheets outside of Storyline, should also be created in multiple languages.

Are We Talking Your Language?

Focus Friendly

Learning anything new is challenging, especially when it is not your main language! Whenever we design online training we endeavour to remove any potential distractions for the learner to ensure the experience is smooth and simple to complete. We want them to focus on the learning, which means our focus is a localised programme that should consider the language, culture, workplace and devices available to access the learning.  

When this is done, it will improve the learner skills effectively, increase the desire to learn more, aid creative thinking, generate improved working consistency, and facilitate better informed decisions.

Testing Times

Test, Test and Test again is even more critical when translating learning content. The performance of e-learning programmes can differ from one country to another due to a variety of reasons – different devices, mobile connectivity, LMS functionality, familiarity of digital learning and cultural assumptions. We suggest you invite new users in for a fresh perspective and invite them to complete the programme with a new mindset using a variety of different devices.

It is a huge opportunity for TAP with a strong knowledge of different LMS platforms, digital content and publishing software to advise clients on how best to develop multi-lingual e-learning hubs.

If you are planning to localise more e-learning content and you’re developing a business case, we’ve outlined some of the key benefits to your employees and organisation here...

Are We Talking Your Language?

Benefit Summary

1. Reduces learning time because the learner understands the content better

2. With the help of new technology, the cost of translating programmes is 70% cheaper

3. Learners are more likely to complete the programme and adopt the new skills, ensuring stronger compliance

4. Supports the global benefit message, whilst being sensitive to local needs

5. Assessment / testing is more accurate

6. Ensures training / learning consistency for everyone

7. Finally, it reduces the organisation’s environmental impact

Shaun Cooper - 18/11/20

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw - Global Communications Leader, Nuseed

"The Ad Plain’s digital skills and expertise have helped Interagro in building a social media presence in the agricultural market place. TAP are innovative and creative with their ideas and at the forefront of developing social media strategies. A dynamic and forward thinking team - an absolute joy to work with."

Emma Ralph - Managing Director, Interagro

"Mexico Tourism Board worked with TAP for all its creative requirements for UK, Ireland and Scandinavia. We have been delighted with the strong creative concepts which work effectively over a broad spectrum of media. In addition, as well as communicating a strong image of Mexico, the creative works to accurately portray the rich diversity of Mexico's many regions. The whole team are always ready to help and will find a solution for any problem and hit even the tightest deadlines."

Lupita Ayala - Deputy Director, Mexico Tourism Board

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

Lucy Kane - Production & Marketing Coordinator, Monsanto

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

Julian Gairdner - Co-chairman Oxford Farming Conference