The Ad Plain - First ever - UK Perceptions of groundcare machinery brands

First ever - UK Perceptions of groundcare machinery brands

Following on from the recent success of brand perceptions of UK farm machinery brands, TAP commissioned Turf Pro to invite groundcare professionals to participate in a similar research survey. A total of 77 professionals responded to our invitation around the UK helping us to better understand brand perceptions of the key players.

Our results have clearly identified two types of brands operating at differing levels in the market. The first division are dominated by strong brand leaders such as John Deere, Kubota, Massey Ferguson and New Holland adopting many of the characteristics you normally associate with the category. They enjoy significant buyer opinion, mind and market share.

As a result, they are in a better position to overcome any macro-environmental problems and in time, are more likely to grow to be even stronger.

The remaining alternatives in the market are located in a different segment where groundcare professionals struggled to recall and rate attributes because they lacked brand awareness or sufficient market penetration. A larger proportion of respondents cited ‘don’t know’ for brands in second level.

These are weaker brands and require brand / marketing investment to raise awareness, loyalty, WOM and increased brand equity.

First ever - UK Perceptions of groundcare machinery brands

At TAP we work closely with both the professional end-users, and also the dealerships so the unique research we have gathered will be shared with you over the coming weeks and the findings will be posted below.

A summary document of the findings will be available from TAP. Register Below to receive the FREE summary document in the middle of October. A full in-depth analysis of brand perceptions will be featured in the free summary report, which will be released in the middle of October.

If you haven’t already, then we urge you to Register Below to receive the full PDF summary report.

This is now the last instalment in our groundcare professional end-user series, so no further updates will be posted before the full report is released.

We aim to release a full report in the middle of October, so if you don’t want to miss out then sign up below to receive the full PDF report when released or if you'd like reminders, don't forget to follow us on Twitter & Facebook.

Form by ChronoForms - ChronoEngine.com Shaun Cooper - 09/10/19

Shaun Cooper

Shaun heads up insight and strategy for our agricultural clients at TAP.

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw - Global Communications Leader, Nuseed

"The Ad Plain’s digital skills and expertise have helped Interagro in building a social media presence in the agricultural market place. TAP are innovative and creative with their ideas and at the forefront of developing social media strategies. A dynamic and forward thinking team - an absolute joy to work with."

Emma Ralph - Managing Director, Interagro

"Mexico Tourism Board worked with TAP for all its creative requirements for UK, Ireland and Scandinavia. We have been delighted with the strong creative concepts which work effectively over a broad spectrum of media. In addition, as well as communicating a strong image of Mexico, the creative works to accurately portray the rich diversity of Mexico's many regions. The whole team are always ready to help and will find a solution for any problem and hit even the tightest deadlines."

Lupita Ayala - Deputy Director, Mexico Tourism Board

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

Lucy Kane - Production & Marketing Coordinator, Monsanto

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

Julian Gairdner - Co-chairman Oxford Farming Conference

First ever - UK Perceptions of groundcare machinery brands

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

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