Just do it!

When The Network One (the world’s largest network of privately owned agencies) was looking for member agencies around the globe to form a sustainable development group, we quickly put our names forward. 

We did this because I think we are fairly typical as a progressive independent agency with limited resource, especially when it comes to the subject of sustainability. 

Putting a focus on sustainablity within a business is imperitive -a debate that should have been over a long time ago. And, whilst many of us are doing what we can and actually probably doing things quite well, what we now have to do is formalise those activities by engraining them at the heart of the business, as part of everyday life and look at ways we can develop and improve in the future. 

This is also such an important messaging area with our clients too. We work with many of them on a world stage and it's essential that we are aligned in our thinking. 

This sustainability group consists of some very knowledgeable specialist communications agencies and I have thoroughly enjoyed being involved with this initiative. We've each written a short essay drawing on our experiences and they are being rolled out over the coming months and will be food for thought no doubt for agency owners and marketeers around the world.

If I've learned anything in this process, it's that you just have to do it - and that's the name of my essay, which you can read here: https://bit.ly/362UVQ8

Emma's essay will follow soon too, so keep your eyes peeled for that. 

Duncan Murray-Clarke - 06/07/21

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw - Global Communications Leader, Nuseed

"The Ad Plain’s digital skills and expertise have helped Interagro in building a social media presence in the agricultural market place. TAP are innovative and creative with their ideas and at the forefront of developing social media strategies. A dynamic and forward thinking team - an absolute joy to work with."

Emma Ralph - Managing Director, Interagro

"Mexico Tourism Board worked with TAP for all its creative requirements for UK, Ireland and Scandinavia. We have been delighted with the strong creative concepts which work effectively over a broad spectrum of media. In addition, as well as communicating a strong image of Mexico, the creative works to accurately portray the rich diversity of Mexico's many regions. The whole team are always ready to help and will find a solution for any problem and hit even the tightest deadlines."

Lupita Ayala - Deputy Director, Mexico Tourism Board

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

Lucy Kane - Production & Marketing Coordinator, Monsanto

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

Julian Gairdner - Co-chairman Oxford Farming Conference