#TeamTap Pledge #WaterActions on World Water Day

Today is World Water Day and the start of the UN World Water Conference in New York. Together these events aim to increase the global momentum needed to ensure the availability and sustainable management of water and sanitation for all. 

This is important because as a planet we’re falling shockingly behind.

Meeting the UN’s drinking water, sanitation and hygiene targets by 2030 requires a staggering 4x increase in the pace of progress. And that means #WaterActions are needed now.

Here at #TeamTAP we’re doing our bit by increasing our dialogue about water sustainability while making and sharing those small changes, at home and at work, that together can make a difference; because every little helps.


Here are some of the pledges made by #TeamTAP this World Water Day…


"We’ve saved water by not running taps when not needed, not washing the cars so much, showers rather than baths, and using the garden water butt more to water indoor as well as outdoor plants."
Nikki Harrison

"I am reducing chemicals & other nasties going down the drain at home 😊 using Citric Acid and Bicarbonate of Soda instead of bleach and disinfectants 😊. I found this on Instagram. My kettle and tap are gleaming!"
Michelle Coupar

"My pledge will involve getting a rain-water butt for the vegetable garden – to reuse rainwater instead of the hose."
Liz Tomkinson

" In our house we eat local – we have a milk delivery from a local dairy farm and our veg comes from a local farm’s wonky veg that the supermarket reject and we look for products made with less water!"
Sally MacArthur

" I use plant-based washing liquid for my laundry and washing dishes, home cleaning; also, I reduce plastic by using refills."
Alina Bovtenko

" I’ve ticked the following boxes on the World Water Day Action List – Save Water, Eat Local, Stop Polluting and Protect Nature."
Emma Craigie

" I’m only putting the water in the kettle that I need – so I am not using too much water or energy to boil water that I won’t use!"
Karen Saunders

" I’ll shorten my shower time (we have bought a timer 😉). Continue nagging the children to do the same. Get the plumber round to fix the dripping taps. Take less water with my whiskey 😊."
Duncan Murray-Clarke



The #TeamTAP commitments on World Water Day are our small part of the Water Action Agenda that is being launched at the UN’s 2023 Water Conference. The conference is the first of its kind for almost 50 years and provides the unique opportunity for the world to unite over the #WaterActions needed, while increasing the momentum to ensure the availability and sustainability of water for all.

Find out more about the targets in the UN’s Sustainable Development Goal No. 6  - Ensure availability and sustainable management of water and sanitation for allhere

We can all play a part in ensuring the availability and sustainability of water supplies for the future. Why not join #TeamTAP and play your part too? 

Duncan Murray-Clarke - 12/12/22

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw - Global Communications Leader, Nuseed

"The Ad Plain’s digital skills and expertise have helped Interagro in building a social media presence in the agricultural market place. TAP are innovative and creative with their ideas and at the forefront of developing social media strategies. A dynamic and forward thinking team - an absolute joy to work with."

Emma Ralph - Managing Director, Interagro

"Mexico Tourism Board worked with TAP for all its creative requirements for UK, Ireland and Scandinavia. We have been delighted with the strong creative concepts which work effectively over a broad spectrum of media. In addition, as well as communicating a strong image of Mexico, the creative works to accurately portray the rich diversity of Mexico's many regions. The whole team are always ready to help and will find a solution for any problem and hit even the tightest deadlines."

Lupita Ayala - Deputy Director, Mexico Tourism Board

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

Lucy Kane - Production & Marketing Coordinator, Monsanto

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

Julian Gairdner - Co-chairman Oxford Farming Conference