The Ad Plain - UK Groundcare Professional Market Report 2022

UK Groundcare Professional Market Report 2022

Providing the first research report and up-to-date information and analysis of the UK Groundcare Professional market, including usage of tools, interest in battery-powered, automation and attitudes towards the environment.

To help any business commit fully to new technology or embrace the opportunities available to become more environmental-friendly, in April and May 2022, a survey designed by TAP and TurfPro, identified the tools and equipment used by groundcare professionals, probed their attitudes, and explored how they believe the industry is addressing opportunities / challenge of climate change.

The results also touched on the on-going labour shortages – retaining and acquiring people with the right skills is influencing the future direction of the industry on how they operate and perform their services with the emergence of some promising automation solutions.

“Comparing the performance of a battery-powered strimmer with a diesel one, isn’t important to us but what is, how we can build a more resilient and sustainable business that cares more for our people, customers and environment”.

“We have a number of vacancies, but I don’t know whether an automated lawnmower is an answer”.

“Whether we like it or not, we all need to work together (dealers, customers and manufacturers) to address all the challenges we face, we cannot do it on our own”.

Some of the key insights from the study highlighted:

One in five pieces of equipment used is powered by battery, but 82% believe the proportion is increasing
However, 40% still prefer to use petrol / diesel powered equipment
Hedge trimmers, blowers and strimmers are the tools most likely to be powered by a battery
84% are interested in environmentally-friendly products
Top 3 brands used are Stihl, Honda and Husqvarna
Confidence in manufactures to supply the new products to capitalise on technology changes divides opinion

UK Groundcare Professional Market Report 2022

We were delighted to have Stihl and Toro supporting the survey by incentivising respondents with a free tool and machine, which helped us secure a sample of 137 interviews.

Written by Laurence Gale, a leading analyst in the groundcare and turf industry, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

“Information, knowledge and understanding are key drivers in developing future skills and opportunities when working in the Sports Turf and Amenity sectors. This industry is forever changing at a great rate of knots, there are so many factors and situations that can influence the decisions you have to take on a daily basis when managing a given sports turf facility".

"Having an awareness of what’s going on around you and knowing what resources you have at hand will enable you to make the right call and deliver the expectations of your clients and customers”.

- Laurence Gale

If you are interested to learn more, a summary presentation of the findings is available by registering below.

Form by ChronoForms - ChronoEngine.com Shaun Cooper - 12/12/22

Shaun Cooper

Shaun heads up insight and strategy for our agricultural clients at TAP.

"Partnering with TAP has helped our team tackle the challenges of the European marketplace and its diversity of geographies and languages. TAP’s expertise, connections and work has strengthened our brand, content and social media efforts. We appreciate its responsive collaborative approach, and its ability to work efficiently within short timelines, limited budgets and across time zones and languages. Plus it connected quickly with our team and are a pleasure to work with."

Colleen Shaw - Global Communications Leader, Nuseed

"The Ad Plain’s digital skills and expertise have helped Interagro in building a social media presence in the agricultural market place. TAP are innovative and creative with their ideas and at the forefront of developing social media strategies. A dynamic and forward thinking team - an absolute joy to work with."

Emma Ralph - Managing Director, Interagro

"Mexico Tourism Board worked with TAP for all its creative requirements for UK, Ireland and Scandinavia. We have been delighted with the strong creative concepts which work effectively over a broad spectrum of media. In addition, as well as communicating a strong image of Mexico, the creative works to accurately portray the rich diversity of Mexico's many regions. The whole team are always ready to help and will find a solution for any problem and hit even the tightest deadlines."

Lupita Ayala - Deputy Director, Mexico Tourism Board

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

Lucy Kane - Production & Marketing Coordinator, Monsanto

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

Julian Gairdner - Co-chairman Oxford Farming Conference

UK Groundcare Professional Market Report 2022

Some of the key insights from the study highlighted:

"TAP have helped Monsanto through all stages of establishing and building a social media presence for DEKALB, which yielded impressive results in a recent high-profile website launch."

"The Ad Plain's professional, creative and patient approach enabled us to produce a vibrant and accessible report for the conference which will stand the test of time and which is already creating demand for further copies. Thank you to The Ad Plain team for working so effectively with us."

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