Case Study

Velcourt Website

Presenting Velcourt’s core value proposition to their prospective and existing clients through a new website, underlining their prominent position in farm management excellence.

The Challenge

Velcourt is a leading provider of farm management services and advice to land owners and farming businesses. Following a period of growth, the website presence had become disjointed, inconsistent, inhuman and indifferent.

In 2019, Velcourt approached TAP and Jane Craigie to design and develop a new website that simplified user journeys, promoted the company’s ethos and values, ensuring the core proposition is promoted more effectively.

Digital Experiences - Velcourt

Our Approach

Consolidate information from a large number of web pages into fewer more coherent sections, encouraging visitors to ‘start a conversation’.

We undertook workshops to clarify different needs of different user journeys and understood the various requirements from different stakeholders inside Velcourt – HR & recruitment of farm managers, business development and customer service.

Combined with our creative and UX design team, this enabled us to develop a customer-centric digital presence, beautifully designed and optimised to accommodate regular content stories.

Digital Experiences - Velcourt

The Results

The new website was launched on time and on budget and is already delivering an increase in search impressions and seen an increase in enquiries (conversations).

Digital Experiences - Velcourt
“TAP and Jane Craigie rose to the challenge and delivered exceptional work, helping us bring to life our Velcourt proposition and strengthening our credentials in the market. Their strategy, insights and creative ideas helped to challenged some of our assumptions and strive for a more discerning website. The team was able to use their agriculture experience and develop a website that has exceeded our expectations and given us the confidence to market the brand even more effectively.”

Jason Scott - Financial Controller, Velcourt