Blog
Our latest Ag dealer research focuses on the different motivations to stocking tractor brands, and how the age of a dealer affects their brand perception. We discovered some very interesting insights, that you won't want to miss!
Shaun Cooper 23/07/2019
This week we asked Ag dealers about their thoughts on what is the greatest driver to bringing customers through their doors. We received some surprising feedback which we think will be very valuable to manufacturers in helping them to assist their dealer networks.
Shaun Cooper 15/07/2019
The latest part of our research focuses on the dealer's perception of different tractor manufacturers. TAP asked dealers to rate 14 different tractor brands on their level of quality, innovation, value for money & after-sales support. But which brand came out on top?
Shaun Cooper 02/07/2019
It is fair to say that the UK tractor market has seen some ups and downs over the last few years. TAP conducted some unique research with those people who have the direct relationship with the customers and who are responsible for selling to them, the dealers…
Shaun Cooper 27/06/2019
What is the key to running an effective digital campaign for a niche market? Since I started working in agriculture a few years ago I´ve realised that it is a unique sector that needs more than just some tools and creative ideas...
Borja Vega 07/06/2019
Recently Emma and I attended the opening night of a local country pub close to the TAP UK Office. Nothing extraordinary in that. However...
Duncan Murray-Clarke 09/05/2019
This week we saw the annual celebration of World Book Day. A fantastic occasion where schools, libraries and people like you and I celebrate all that is great in the world of literature.
Jenni Green 07/03/2019
When you next post a tweet, ask yourself, what will this look like in 10 years time?
Duncan Murray-Clarke 30/01/2019
Here at TAP we really enjoy looking after and celebrating our clients and their customers, who are producing great food all over the world.
Jenni Green 03/10/2018
Our TAP rebrand took quite a lot of soul searching but it was time for clarity on our direction and strengths.
Emma Craigie 07/08/2018
Family businesses play an important role in the contemporary economy. Various data sources estimate that family businesses account for 75% of all businesses in the UK’s private business sector.
Shaun Cooper 30/05/2018
We all have our favourite brands but have you ever wondered what makes a brand truly successful and memorable?
Mark Thake 16/04/2018
Good stories, well told, do two important things – they captivate and stir emotion. Human beings have used storytelling since forever, and today in 2018, I’m lucky that a large part of my work involves searching for unique...
Emma Craigie 21/03/2018
Well, we are at the start of the year(ish) and fitting that we have rebranded to better reflect what we are and more importantly who we are. As with most businesses in the service industry, clients are the priority so we are all delighted to...
Duncan Murray-Clarke 10/02/2018